New from InfoTrends is research study ‘In Search of Business Opportunities: Finding the Right Prospects’. The report identifies communication spending, usage, trends and dynamics across key industries from insight gathered from 749 enterprise-size organisations and 1,010 small and medium-sized businesses.
The report looks at: current and future spending by media type and industry; industry communication preferences; key industry marketing challenges; use of print, email, mobile, and social media marketing and the rate of transition to digital media; use of internal vs. external print/communication service providers; and key criteria for selecting providers.
