Warren Hoare, MD, Think SIgns
www.itstimetothink.co.uk
What’s having the greatest impact on your business at the moment?
Credit control and risk associated with ongoing projects, as sadly it seems no company (large or small) is immune from the effects of recession.
Where do you see the greatest wide-format opportunities?
The leisure sector has recently shown the highest levels of growth due to the industry’s focus on image. Think is ideally placed to offer specialist print products that have so far been unavailable to the smaller sectors.
What would make your day-to-day operations easier?
More computers… cheaper suppliers, happier customers and more coffee.
Your favourite bit of kit is..?
Mail Big File Corporate. Although there are countless print software and hardware systems they don’t always make life easier. Mail Big File, however, has totally transformed the way in which we accept and provide files.
What’s the best bit of business advice you’ve been given?
To accept that in business, the largest components of success are planning and luck. The road to disaster is littered with good ideas poorly implemented.
What are you most proud of achieving?
Our reputation. Over the years Think Signs has become a specialist in designing and producing high quality wide-format graphics for exterior and interior applications. From very humble beginnings eight years ago, we now hold contracts with “wish list clients” that include supermarket chains.
What lesson does the wide-format sector need to learn?
Total transparency. Too many suppliers of media make ill-founded claims on product performance and it always fall to the luckless signmaker to put the job right without support or compensation.
