You want to expand or diversify – so get crowdfunding. That’s what Your Print Partner (YPP) is doing to get its latest venture – CustomGifts.co.uk – up and running. Its young gun chief, Stuart Maclaren – who’s still not 30! – isn’t one to sit around while markets move on, and he’s confident this funding route will let him get in on the action sooner rather than later. What are your thoughts on crowdfunding as a business development tool?
