Hassan Rmaile has replaced Jeroen Diderich as vice president and general manager of Avery Dennison Label and Graphic Materials Europe, the Middle East and North Africa.
Diderich has relocated to the US to take the role of VP/GM, LGM North America.
Rmaile, who took up his new position on 1 May and returns to the Netherlands, has been part of the Avery Dennison management team since March 2016. He was previously vice president and general manager for global graphics and reflectives solutions and before that global VP R&D, innovation and corporate venturing.
