Popai UK and Ireland, together with consultant Steve Lister, have released a research report on recycling within retail that shows 35% do not have any measurable recycling targets for display material and packaging.
While 88% of the brands and retailers questioned considered recyclability an important topic, the report outlines how, historically, very little attention has been paid to the recyclability of POSM displays in comparison to primary packaging. Subsequently, approaches to recycling are fragmented and there remains a real need for consolidation of efforts across the board.
The research also details the integral role that suppliers and integrators have to play to help ensure that POSM is designed with sustainability and end-of-life in mind. The top two suggestions for improvement of recycling were more recycling instructions on displays (65%) and stronger design guidelines (57%).
Lister has, meanwhile, applauded clothing retailer Joules for recycling its POS display waste. Its St Ives store’s uses honeycomb fibreboard for its window displays, which are recycled at end of life.
