Lanarkshire-based fleet graphics specialist OPG is now offering 100% recyclable PVC fleet branding. The printed and applied graphics – as well as production waste – can be recovered and recycled via Metamark’s MetaStream programme to become useful articles that can themselves be recycled time and again.
The programme works with OPG collecting PVC and liner waste during the graphics manufacturing process, at the point of installation or during any end‐of‐life recovery. Recovered waste is baled, palletised and then collected by Metamark and processed through MetaStream.
OPG receives an audited certificate to declare recovered, qualifying materials have been recycled via MetaStrream. This can then be passed on to the company’s customers to demonstrate that their vehicle liveries both look the part and contribute to lessening the environmental impact.
The MetaStream recycling programme works with many of Metamark’s materials commonly specified and used in vehicle branding campaigns. The qualified range includes materials produced expressly for long‐term livery applications and shorter‐term advertising promotions. All are tested, profiled and compliant with HP Latex ink, of which OPG was an early adopter.
Archived traceability allows OPG to identify which fleet graphics qualify for MetaStream and the company is in the process of inviting qualifying customers to play their part.
The move underpins OPG’s established environmental management system, which is certified to ISO14001:2015 standard and audited by BSI.
