A new HP Latex 2700 3.2m wide printer range has been unveiled. The machines use fourth generation water-based Latex inks, the HP Latex 2700W including what the company is calling its ‘whitest white’. A range of HP Professional Print Service Plans have also been introduced to help PSPs improve workflow monitoring.
Daniel Martinez, general manager, HP Large Format, said: “The HP Latex 2700 family delivers increased print quality, raw speed and white ink capabilities that will amaze customers. Meanwhile, our new Professional Print Service Plans give PSPs a range of ways to manage fleets and operations – improving workflow and maximising the potential of their business.”
The new printers run at up to 89m2/hr via symmetrical double printheads, which come equipped with automatic printhead cleaning technology. All devices in the series run on fourth generation HP Latex ink – bringing UL Ecologo certification, while also meeting UL Greenguard Gold and Toy Safety requirements. The HP Latex 2700W printer includes white, and runs at up to 54m2/hr, allowing PSPs to produce applications on pre-coloured and transparent media.
The whole portfolio takes HP Eco-Carton – cardboard-based ink cartridges that reduce plastic by using 100% recycled and recyclable cardboard containers, as well as recycled plastics from HP’s closed-loop recycling process, including post-consumer beverage bottles and U-validated ocean-bound plastics. Automatic ink recirculation and white printheads that can be stored in an offline rotating chamber eliminates waste between white jobs.
“With the investment in the HP Latex 2700, the increased white ink capabilities allow us the opportunity to go after so many new layers and finishes which offers us new techniques,” said John Mark Watson, MD of John Mark. “We have been blown away by the results we are getting and have been showing those to designers who have been impressed by the outcome. The new white ink changes the game and takes digital wallpaper printing into a whole different dimension.
“In the long term, we see that this will lead to a new trend in design, and it accelerates our position in offering quality digital printed wallcoverings. The machinery and the ink that HP supplies are not only eco-friendly but are leading in the market which also gives us a competitive edge.”
The HP Professional Print Service Plans – Basic and Plus – each containing new and enhanced features. These include:
– Print Beat Live Production – giving users a single, real-time view of all jobs queued and in production across multiple sites. This helps monitor work, anticipate issues, and save precious time
– Print Beat Jobs API – making printer data available to businesses’ external ERP/MIS systems. Monitor HP printers alongside non-HP hardware, automate processes and combine with other operational data for richer business insights
– HP Learn – a digital learning platform with free and premium training modules depending on the service plan PSPs choose, allowing users to upskill and keep ahead of challenges
– Enhanced HP Service Center – proactive troubleshooting to improve uptime, including smart diagnostics that alert your service representative when action is needed
