Gleeks or geeks?
If you choose one TV show as a guide to the future it would be Glee, not The IT Crowd. During the opening session of the Fespa’s global business forum, Frazer Chesterman and Marcus Timson identified ten macro forces that would shape the wide-format industry. Their fifth force was creativity, the idea that “we have gone from an agricultural to industrial to information to a conceptual society” where “creativity and conceptual is starting to trump high-tech”. In other words, a clever idea that connects with the consumer will be worth more than a technological breakthrough. To paraphrase the Fun Boy Three, whose songs have, alas, not yet been covered by the wholesome Gleekd, it ain’t what you do it with, it’s the way that you do it.
Muscle bound
Innovation is many things – a mantra, an imperative, a buzzword, a mystery but it is also a muscle you need to exercise. Why not get to know a different industry to explore a new way of thinking? Or share ideas with an uncompetitive company? These are effective, cheap ways of flexing your innovation muscle.
