The 2023 World Outdoor Organisation Global Congress is scheduled for Lisbon, Portugal on 7-9 June.
The Congress – which will be held at the Epic Sana hotel and conference centre in the heart of the city – will comprise an opening reception, one and a half days of presentations, the annual awards presentation and gala dinner.
Thursday 8 June, will see a full day of presentations on the theme of the ‘Expanding World of Out of Home’, including ‘Growing the Sector – Working Together’, ‘Maintaining OOH’s Competitive Advantage’, and ‘Responding to the Sustainability Challenge’.
Friday 9 June will be a half day of presentations on the theme of ‘The Science of Out of Home’, including ‘The Growing Importance of Data Usage in OOH’, ‘Driving OOH Growth through Audience Measurement’ and ‘Making OOH Easier to Buy – the Role of Programmatic’.
An international panel of speakers and panellists will be announced in the coming months.
“Lisbon 2023 is an opportunity for the industry to look forward and plot our course through a challenging future but one that is full of opportunities for a renascent and dynamic industry. After two successful regional events in APAC and MENA, we look forward to our biggest and best Global Congress,” Â said WOO President Tom Goddard.
