A new feature focussing on personalisation will run at Fespa Global 2023. At the show (Munich, 23-26 May 2023) – which will run with the strap ‘New Perspectives – visitors will be able to access the Personalisation Experience, a standalone experiential showcase of solutions for personalisation.
The experience is primarily aimed at brand owners, retailers, marketers, agencies, and membership and loyalty organisations seeking to enhance or differentiate their offering with personalisation and customisation. Fespa said PSPs and fulfilment houses wanting to put personalisation at the heart of their service offering will also gain valuable practical knowledge and insight.
A multi-day Personalisation Experience conference featuring more than 50 speakers will include streams dedicated to personalised loyalty marketing, sportswear and fashion customisation, bespoke interiors, and personalised packaging.
Duncan MacOwan, Fespa’s head of marketing and events, said: “Personalisation has been a hot topic within our community for some time. Now we’ve reached a tipping point where the creative and technical capability is matched by widespread and immediate demand.
“Consumers everywhere want experiences that are personalised, instant, and augmented. Brands that embrace personalisation are sharpening their competitive edge, creating value and increasing market share. With the launch of Personalisation Experience, we want to help delegates grasp the commercial value of personalisation by hearing actual business cases and seeing real-time customisation in action.”
Fespa’s long running Printeriors interior décor feature will now be incorporated within the Personalisation Experience, with individualised interior spaces curated by Fespa textile ambassador Debbie McKeegan. Delegates will have the chance to go through the process of defining, ordering, and collecting personalised items from participating sponsors within the exhibition.
The Sustainability Spotlight showcase will return to the 2023 event, as will the World Wrap Masters competition, and there will be a Fespa Awards 2023 gallery. Award submissions close on 25 January 2023. Online visitor registration for all events will open in February 2023.
