An independent report by Green Circle Solutions has highlighted the significant reductions in carbon emissions MacroArt has made through its sustainable strategy.
The key benchmark in the report that allows consistent year-on-year measurement of carbon emissions is CO2e per m2 of material. This has been steadily decreasing since 2019 and now stands at a 24% reduction and clearly shows that MacroArt remains on track towards the fundamental goal of reducing its carbon footprint by 50% by 2030.
MacroArt’s sustainability strategy builds on the substantial work instigated since 2019, and sets sustainability at the heart of its business, based on five pillars, under the acronym MACRO – measure, activate, change, recycle, and ‘o’ representing its commitment and roadmap to net zero. The company has evaluated all operations, from sourcing and production to installation and recycling of materials as part of its eco focus.
Data from the new report shows the impact of a strong programme of sustainability initiatives across the business. These include more environmentally friendly and responsible material sourcing, greener production and installation methods, highly focused waste streams for improved recycling, and fully audited waste management with zero to landfill.
MacroArt has also recently invested in several new software programmes, which allow for a seamless processing of artwork files through production, minimising waste and maximising efficiency, and all without the need for manual intervention. In addition, more efficient new equipment acquisitions have helped to both reduce waste throughout the production process and maximise efficiencies in material and energy use.
MD Michael Green said: “So many businesses have misconceptions of just how green they are, but we wanted to know the truth so we could plan for effective change and know the impact each implementation would have. Sustainability is no longer an optional extra for companies today – it needs to be ingrained in the very operating system of a business.”
David Humphreys, director at Green Circle Solutions, added: “I am extremely impressed by the commitment of the team at MacroArt. It is rare to find a business so open to understanding its true environmental impact and using this insight to establish a basis for continued real change and improvement.”
