SDUK will run alongside Printwear and Promotion Live! next year following its recent acquisition by Datateam from longstanding owner Faversham House. The co-located shows will run side by side in Halls 1 and 2 of the NEC, Birmingham, on 25-27 February 2024.
Event director, Tony Gardner, said: “The co-location will be a first for the UK’s sign, display and garment decoration markets. There is a real synergy between the two shows with around 1,000 of the 5,000 visitors to Printwear also attending Sign and Digital UK, and several exhibitors traditionally exhibiting at both shows. We are very excited about the opportunity that the co-location creates to enhance the two events. Visitors will have more compelling reasons to attend, with the added benefits that a two-show experience will bring, and Exhibitors will benefit from an increased audience across the two shows.
“Consequently, there will a slight alteration of dates for Sign and Digital, from the original 27-29 February. This will see Sign and Digital open on a Sunday for the first time, and opens up the opportunity for the many buyers who are unable to attend on a traditional working day. The Sunday at P&P Live is always the busiest day, with well over 2,000 visiting regularly in attendance.”
SDUK – the longest-running trade show for the visual communication’s sector, covering signage, print, display, décor and design – will be celebrating its 35th in 2024. Printwear and Promotion LIVE 2023 attracted over 110 exhibitors and more than 5,000 garment decorators, clothing retailers and print service providers attended the show – a 15% increase on 2022.
