Roland DG has used the Redhead Days Festival in the Netherlands to showcase its ‘50 Shades of Ginger’ colour index, designed to highlight the capabilities of its TrueVis colour printing technology.
At the event on 25-27 August, thousands of people gathered in Tilburg city centre, with Roland DG hosting a ‘red’ carpet experience for festival attendees to snap a picture with their perfect hair match against its ‘50 Shades of Red’ photo wall.
Moreover, the printer manufacturer designed and printed an array of large-format signage for this year’s event including decorating the entrance areas of Spoorkpark, visitor tents and its famous tourist attraction, The Kempentoren. Visitors saw Roland DG’s large format printing in action in the brand’s dedicated tent on-site, using its latest TrueVis MG-300 UV solution, alongside receiving free printed merchandise on each day of the festival.
René van der Weijde, head of sales Benelux at Roland DG, said: “We’re delighted with the successful launch of TrueVis colour at this year’s Redhead Days Festival. It was fantastic to see hard work pay off for a special cause and to witness so many redheads celebrate their individuality together.”
Bart Rouwenhorst, founder of the Redhead Days Festival, added: “It was a joy to come alongside Roland DG, lead sponsors of the event, and witness the power of using technology for good. Redheads came from all around the world, many of which found their unique shade of red for the first time, through Roland’s ‘50 Shades of Ginger’ campaign.”
To showcase TrueVis colour technology, Roland DG instigated a ‘Redhead Revolution’ earlier this year on World Redhead Day, 26 May 2023, via its ‘50 Shades of Ginger’ campaign.
