Expression Numerik in France produced six 6m x 16m eye-catching posters for the Parisian public transport operator RATP. Around 580m2 of large-format graphics were printed by the company on its HP Scitex LX600.
Located in Tulle, the company now delivers services built entirely on HP latex technology having invested in its first HP latex printer three years ago, which was followed by a six-colour HP Scitex LX600 Industrial Printer in 2010. Since the latter productivity has gradually increased, to the extent that the 2.6m wide / 39m2/hr solution now prints around 8,000m2 of output each month.
“Given that we’re producing 100% HP latex printed material and in such quantities, we have to be able to have complete faith in our print hardware,” said managing director Franck Minnaert.
The former HP apprentice added: “It’s fair to say that we frequently win business as a direct result of the attributes of the latex inks. I believe in being honest with customers, so I ask them if they want their printed graphic arts project to smell and give them a headache, or not. Naturally they don’t, so our latex offering always proves a deal clincher.”
For ten years, the RER Luxembourg metro station has been central to the RATP’s efforts to illustrate its support for the development of durable and urban ecology. One way in which it demonstrates this is to use spectacular imagery along the station’s platforms to profile those committed groups or individuals that devote themselves to causes that improve environmental sustainability.
Using its HP Scitex LX600, Minnaert’s team produced about 580m2 of vibrant large-format graphics printed onto self-adhesive vinyl substrate which is 100% chlorine and phthalate free, as well as being fire-retardant.
The individual elements were printed by Expression Numerik in less than one and a half days, and together made up complete images for six posters. After being protected with an anti-graffiti laminate, the posters were installed at the RER Luxembourg metro station.”
