Award winners

Each of these works won McKenzie Clark a 2013 VM & Display award. It won 'Best non-fashion retail concept' for its window treatment for Ferrari, and 'Best use of Instore Graphic' for its work with French Connection.

For Ferrari’s ‘heart and mind’ concept an entire window was covered in printed metallic silver vinyl showing contrasting line drawings from Ferrari’s visual archive. 1300mm apertures cut in the two primary windows housed 3D models of a heart and a brain lit by programmable LED lighting whilst two smaller windows featured 58in plasma screens featuring new NeoPDP technology creating constant and changing interest. For French Connection McKenzie Clark helped launch a new accessories range at the company’s Oxford Street and Regent Street stores via a ‘from sketch to store’ image campaign that covered several giant flight cases that doubled as shelving to display the items both in store and in windows.

http://www.icon-world.com/en

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