Fashion designer Henry Holland used graphics printed by Displayways on an Océ Arizona UV flatbed printer together with a giant angled mirror for his London Fashion Week catwalk show.
The technique is a fashion first and created the illusion that models at the show were walking on clouds. He said: “This project has really opened my eyes to the capabilities of wide-format printing. It’s hugely exciting to be able to construct eye-catching, impactful, temporary spaces and environments using a printer like the Arizona.
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