Hollywood Monster helped provide the feel good factor during the Olympics by dressing this pedestrian bridge linking Stratford rail station to the Westfield shopping mall next to the Olympic Park on behalf of Coca-Cola.
“The bridge is very unusual in the fact that it is predominantly glass but also has light boxes built into it, and on the one side of the bridge the glazing twists and falls away at an angle towards the Network Rail lines below,” said Hollywood’s commercial director Simon McKenzie. “All 1,000m2 was on a fully sustainable material that has no PVC content, with a scratch free laminate that is also PVC free.
“We then came up with plan B. This basically consisted of vinyl graphics with laminate to be applied directly to the bridge. This method had issues of its own as the bridge is on a gradient and rises from 2.8m high at each end to 4.4m high in the middle. To make things worse the floor rises and slopes also, making it very difficult to align the graphics over two elevations spanning 125m each.
“We created a CAD drawing of each individual glass panel. This consisted of over 160 individual measurements. We then used laser technology to measure the gradient of the floor to come up with some solid plans to Coca-Cola’s agency in Atlanta to start creating the artwork. The artwork is basically following the torch relay across the country, with images of all the key places visited during the relay journey.”
The process from start to finish took nearly three months from initial surveys to full completion.
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