French large-format print specialist Light Air recently undertook a massive print job for mountain-sports equipment manufacturer Rossignol.
The Lyon-based company produced wide-format graphics for the high-focus Rossignol Demo Tour, a multi-countryroadshow to allow skiers/snowboarders to test equipment. The focal pointwas a purpose-built ‘demo village’ comprising a series of inflatables, including two 36m2 and 20m2 tents, 3m-high totems and several huge arches marking the foot of ski runs – all adorned with event logos featuring in-built durability to withstand the outdoor weather conditions demanded of the six-month ski season. Additional promotional brandingincluded a series of 6m-tall vertical flags and more than 30 support vehicles covered with self-adhesive vinyl graphics. A trio of HP large-format printers, including a HP Scitex LX600 running latex inks, was used to fulfill the order.
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