When Research in Motion, decided to rebrand itself as BlackBerry, release a new operating system and simultaneously launch a new flagship smartphone, Oasis Graphic turned the entire fascia of company’s building in Slough into a marketing tool by covering the 60m wide frontage.
The building wrap was created using a blue gradient fill on UV printed Contra Vision One Way Vision Vinyl and applied over the whole front of the building. Two 9m x 5m images of the handset were then UV printed onto exterior vinyl, profile cut and mounted as overlays. The lettering on the front of the building was created from profile cut stock vinyl.
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