The first results of the ‘Drupa Global Insights’ report on ‘The Impact of the Internet on Print – the digital flood’ are now available and illustrate how many Internet-enabled tools such as Web-to-print, variable data printing, interactive print such as augmented reality and QR codes and smart technologies such as printed electronics, will impact on most areas of the printing industry.
The study is based on an online survey undertaken in the spring. First indications are that e-commerce is still growing in most global regions at rapid rates and many printers are having to play catch-up.
Key data
| 51% of respondents had Web-to-print services |
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14% of the above said they transacted more than 25% of their orders. |
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72% of all questioned printers worldwide offer variable data printing services; 87% in the US.
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33% offer interactive print of one form or another, but there are major regional differences: it’s 44% in the US and just 3% in the Middle East |
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50% of packaging print respondents use QR codes; 43% use variable content |
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