InfoTrends is undertaking a study ‘Who Buys Wide Format Printing?’ with the aim of uncovering key market trends driving demand in Western Europe and the US. The study will take the form of surveys and interviews with buyers of wide-format graphics and digital wide-format PSPs.
This study will look at:
– Market forces driving demand for wide-format graphic applications
– Wide-format pricing trends
– Wide-format buyers’ criteria for selecting providers
– Online ordering’s impact on wide-format applications
– Top purchasing criteria – e.g. turnaround times, run lengths, applications, sizes, substrates – for purchasing devices and selecting wide-format providers
– Wide-format graphics’ role in a cross-media world and the implications of digital signage
– Products and services that wide-format providers require from equipment and supplies manufacturers to grow their wide format businesses
