On the morning of 19 May Print Power will host a session at the Prima conference in Graz, Austria, which focuses on the power of print to deliver high returns of investment to brand owners and ensure print’s place in multi-media campaigns.
The Print Power session will focus on the various print channels currently used by advertisers. Speakers will cover the following subjects:
– What are advertisers’ and agencies’ paper and print buying criteria
– How shopper behaviour analysis determines the optimal use of print
– How door drops formats have evolved in format and quality
– How effective are door drops
– How a new printing technology can impact offline and online readership of newspapers
– The role of print for global brands
– Media investments in print in Europe
You can register for the conference at: http://www.prima-beyond-information.org/21-2/registration/
