Marketing for the Fespa Digital 2016 event next March is kicking off with an invitation to PSPs to ‘Become a Digital Print Hero’. The visitor campaign centres around the event website (www.fespadigital.com) – where there will be blogs from Digiman, Textilewoman and ESEman discussing the latest industry trends and themes – plus the usual pre-show information.
The event, at the Amsterdam RAI, 8 – 11 March 2016, will occupy seven halls, covering 42,000m2 (gross). European Sign Expo will once again take place alongside show as will the newly named Fespa Textile. Printeriors will again have a dedicated space within the main event highlighting digital print interiors applications.
Fespa divisional director Roz McGuinness said: “We’re thrilled to be returning to Amsterdam for next year’s show, ten years since we launched the spinoff digital event. We have 200+ more exhibitors than at our launch event and with the complementary areas of FESPA Textile, European Sign Expo and Printeriors, there are more reasons than ever for speciality printers to come and investigate.”
She added: “As with previous campaign themes, we like to create a story and an impact with our visuals and this year is no exception. The ‘superhero’ story emphasises the fact that digital, along with textile and signage have become the real opportunities for wide-format printers over the past ten years. The traits we associate with superheroes can be applied to our digital print community. Digital technology gives printers additional (super) powers and the potential to develop their businesses and just like our superheroes, they are stronger when combined. Being adaptable to changes in technology and customer demand is a strength of our community and at Fespa Digital 2016 visitors will be able to discover the tools and knowledge that will equip them for a powerful digital future.”
