A project initiated by James Cropper Paper has me very excited, because I think we could take the concept and run with it in the wide-format print sector. Here’s the gist – eight creatives were challenged to separately explore the potential of white paper. The results were fantastically diverse, including an ‘unroll and hang’ printable wall clock (see www.redefiningpaper.com). Why don’t we ‘Think Bigger’ and do something similar with various other substrates to stimulate interest within the design community about wide-format print’s potential?
