Well done to Fespa for launching Printeriors, a much needed and long awaited showcase of print possibilities to wow creatives. Let’s hope it will do what it sets out to do. I’m of the mind that while this is a fab step in the right direction, what we really need to do as an industry sector is take the showcase concept and put it into the show environments that are already high on creatives’ list of ‘must attend’ events. But hopefully, Printeriors will become one of them!
