The Gharafa Sports Club, in Qatar, received venue dressing, signage and wayfinding from Icon for the recent FIVB Volleyball tournament.
With only eight days from the date of instruction to the first whistle of the first game, this was a challenging installation for Icon’s team. Steve Edwards, director of Icon Middle East, said: The branding encompassed everything from the car park signage and wayfinding through to the field of play branding and the press conference facilities in the nearby hotel.” The company also installed directional signage, court floor branding, event and sponsor banners and dressing for the VIP areas.
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