Fast on the heels of announcing international expansion plans, CMYUK has made a key appointment to spearhead overseas growth.
Former Spandex international marketing and commercial executive director Rob Karpenko has joined CMYUK International, and will be responsible for developing market opportunities in Europe and Russia.
“I’ve been watching CMYUK for a long time. The international division presents an immense opportunity,” said Karpenko. “The thinking behind new eco products – how attractive they are to customers, what they bring to end-users, and also what CMYUK provides in terms of technical and marketing support, speed to market, product quality at a competitive price – it just ticks all the boxes for me.”
