Communication – it works both ways
Interactivity is a key component in information sharing at Ipex this time round. So watch out for Ipex TV, a new section at the show’s website (www.ipex.org) designed to engage with both its exhibitor and visitor communities in a more creative and interactive way.
You’ll be able to view video blogs about the show including visitor and exhibitor updates as well as broadcast short interviews with prominent industry figures.
However, its not just one way traffic. Ipex TV is open to anyone who would like to provide feedback on what Ipex means to them. The organisers are challenging the international print community to use their mobile phones, digital video cameras or webcams to tell them about their objectives for visiting Ipex, expectations of the upcoming event or general thoughts about the show. Anyone interested in participating should go to www.ipex.org/meanstoyou to find out more.
