US-based substrate developer Cooley Group is opening a European headquarters in response to demand for the company’s non-PVC, print media. Volker Mueller, is new Cooley Commercial Graphics director, EMEA, and will be based at the new site in Siegen, Germany.
The announcement comes on the heels of a collaboration with HP, which enables Cooley to develop, manufacture, and globally distribute its recyclable, non-PVC banner solutions utilizing ColorPro Technology for use with HP Latex and UV Inks.
“The demand for non-PVC solutions worldwide that are more sustainable for the environment – as well as increase productivity and provide higher quality – has nearly doubled over the past three years,” said Bryan Rose, VP and general manager of Cooley Commercial Graphics Division.
With an 85-year history, Cooley has long been active in the collaborating and manufacturing of iconic innovations for the European market, including the Enviroflex PE (non-PVC) material used to wrap London’s 2012 Olympic Stadium.
