What would you say to an independent body collecting wide-format print related data on an anonymous basis for public dissemination? I’m talking about suppliers providing information on the number of various inkjet printers they sell, the amount of ink sold, vinyl shipped etc. Then there’s the more difficult to track stats from PSPs relating to volume of digitally printed wallpaper produced, POP/POS materials handled etc. I get contacted all the time for this kind of information so I know it would be a valuable resource. In an increasingly metrics-based world we’re expected to know this stuff – and to be able to quote figures. What’s your take?
