In Alice In Wonderland, Lewis Carroll presented his feisty heroine with refreshments labelled ‘Eat me’ and ‘Drink me’. This naming system has obviously inspired EFI which has dubbed its mobile printing software PrintMe.
Of course, in the fast-moving business world of the 21st century the customer is not to be allowed the deliberative pause allowed by a space between these two short words. But the software, which enables users to print from their smartphones or tablets, may give wide-format printers pause for thought. At the moment, PrintMe is designed for internal use within a company – being especially useful, for example, if an exec has a meeting at another location and has something they need to print – but could this be the spark that inspires a much broader, deeper revolution?
