Euro PLV recaptures short-run market with Inca Onset S20

Euro PLV recaptures short-run market with Inca Onset S20

The addition of an Inca Onset S20 digital inkjet printer has opened up new markets for Euro PLV, a full-service POS design and production specialist with sales outlets all over France. CEO Christian Dijoux said the new machine (sourced through Fujifilm France but with on-site training from the UK’s Inca Digital team) arrived a few months ago and is allowing the company to handle the cost-effective short-run production of POS displays.

“I’ve been monitoring digital developments for some time. Some high-speed printers have appeared on the market and I felt that it was time to invest, particularly at a critical moment when few companies were in a financial position to do so due to the economic crisis,” added Dijoux.

The Inca Onset S20 prints on a wide variety of materials with the capability to print edge-to-edge on substrates of 3.14m x 1.6m and 50mm thick, at production speeds of up to 310m2/hr. It also features a selectable gloss control.

“This is an interesting departure for the company, enabling us to produce new products and handle a wider variety of POS orders,” said Dijoux. “Our screen presses don’t perform well on short and medium runs and previously we were forced to decline such jobs due to high production overheads. Now we can work with more materials and produce a wider range of products, and a wide range of volumes all cost-effectively and quickly. 

“We had two options: either move towards the retail market, where the quest for ever bigger orders leads to a constant race to maintain or increase turnover, or move towards digital – as we have done – which enables us to bring in a slightly higher margin than on the retail market.”