Face up to Facebook
“If people don’t see you, how can they choose you?” This simple question, recently raised by Pierre Chandon, associate marketing professor at the Insead business school, underlines the importance of an online presence. With budgets under pressure, it is easy to see why printers might cut costs in this area but it is a false economy.
UK wide-format printer Blink Giant Media has a simple, attention-grabbing website (http://blinkgiantmedia.com/) which is effectively designed as an online poster, showing off its work with some aggressive typography and a pithy explanation of it does. It backs this up with a decent Facebook page and, to be honest, a not so hot Twitter presence. It is minimalist but it gets the message across. You could simplify things and just go on Facebook. This strategy isn’t just about saving money: these pages are proving more attractive even for big brands – Coke Cola attracts 20.5million visitors on Facebook and just 270,000 to its website’s home page. And a Facebook page is much, much cheaper.
