The fourth instalment of Fespa’s World Wide Survey has thrown up the following stats. For the record, the 250 respondents cut across the wide-format industry and mirrors its overall structure, with a large number of small companies and smaller number of medium, large and very large operations.
- 25% said they see the key to wide format success is in adding digital services and migrating to more of a marketing services provider.
- 51% of respondents said they would be making an investment in new hardware in the next 12 months.
- 92% reported that the inkjet head is either ‘important’ or ‘very important’ when they are sourcing digital printing equipment.
- 58.9% said HP and 54.2% said Epson were the most often recognised printhead brands, but among the PSPs identifying themselves as digital print specialists and as sign shops, Xaar was the most recognised.
- Just over a quarter of respondents (26%) reported that they are a member of a trade association.
