Fujifilm has signed up ID Numérique to distribute and service its Acuity Prime flatbed printer in the French market, where it hopes to achieve rapid sales growth.
Since it was established in 1997, ID Numérique has become well known in the French wide-format sector, developing separate graphics and retail arms of the business.
Kevin Jenner, European marketing manager, Fujifilm Wide Format Inkjet Systems said: “We’re immensely proud of the Acuity Prime. We invested a huge amount of time and R&D to define a new blueprint for wide-format that resulted in something quite different to everything that had gone before, and this machine is an early result of that investment. We’re really excited about the opportunity that this partnership provides for the Acuity Prime to be distributed far more widely than is currently possible. ID Numérique’s reputation, its unrivalled sales network in France and its comprehensive technical support capability, mean that we will be able to reach parts of the market we never would have been able to access on our own.”
Franck Quere, owner and CEO of ID Numérique, added: “We’re very pleased to be working with Fujifilm. We have, of course, been aware of their products for a long time and have always had a lot of respect for them. The new Fujifilm Acuity Prime was impossible for us to ignore, and we’re delighted that we’re going to be able to offer it to our customers. As Covid-19 restrictions in France begin to ease after a very difficult couple of years for the industry, we’re delighted to bring a machine to market that we think can really help us to grow back our business rapidly. The quality of print produced by the Acuity Prime, achievable at industry-leading speeds, is excellent, and importantly, it is also very simple to maintain.
“Of the many technical challenges we deal with on behalf of our customers, ink problems are one of the most common, so Fujifilm’s expertise in ink chemistry and development – the Sericol heritage – is also extremely valuable and gives us tremendous confidence in their products.”
Quere went on: “Fujifilm’s future product development plans were an equally important reason, from our point of view, for entering into this partnership. They have big plans for the future of their range, and we’re excited that we will be part of those plans.”
