Gary Wallace, MD, Wallace Print
www.wallaceprint.com
What’s having the greatest impact on your business at the moment?
The sheer volume of new business we are continuing to win. I firmly believe that if you are not busy now, you have gone bust!
Where do you see the greatest wide-format opportunities?
Nearly all advertising, especially POS, which has simply increased in size as the retail sector looks to ensnare the consumer.
What would make your day-to-day operations easier?
Having clients deliver artwork when they say they will and sensible lead times.
Your favourite bit of kit is..?
My I-phone – unbelievable communication. However, be very careful not to attempt accessing emails abroad, as its ridiculously expensive!
What’s the best bit of business advice you’ve been given?
The old saying ‘turnover is vanity, profit is sanity, cash is reality’.
What are you most proud of achieving?
Of growing a very strong company with the provision of jobs for 20+ people
What lesson does the wide-format sector need to learn?
We all need to be able to embrace the ever-changing technology thrust upon us, invest to suit your own market or be consumed into the abyss!
