Gleeks or geeks?
If you chose one TV show as a guide to the future it would be Glee, not The IT Crowd. During the opening session of the global business forum at Fespa, Frazer Chesterman and Marcus Timson identified ten macro forces that would shape the wide-format industry. Their fifth force was creativity, the idea that “we have gone from an agricultural to industrial to information to a conceptual society” where “creativity and conceptual is starting to trump high-tech”. In other words, a clever idea that connects with the consumer will be worth more than a technological breakthrough. To paraphrase the Fun Boy Three, whose songs have, alas, not yet been covered by the wholesome Gleekd, it ain’t what you do it with, it’s the way that you do it.
