Great print debates at Ipex
A series of free expert panel debates taking place at Ipex seek to tackle some of the most challenging issues currently facing the print industry.
Produced by highly respected global print authority Pira in association with Ipex, the Great Print Debates as they are known, bring together experts, thought-leaders and high profile industry representatives.
“The printing industry needs more debate and discussion,” said Frank Romano, Professor Emeritus, Rochester Institute of Technology and Great Debate chairperson. “We are at a crossroads in terms of new printing technology, changes in customer marketing and challenges to print. We need to band together to develop new markets, new print products, and new ideas – and convince the world that print is still an important and viable form of communication.”
The four critical questions that will be tacked are as follows:
. More than ink on paper: how should printers be selling print?
. What will the printer of the future look like?
. Will an I-Pod for publishing kill printed media?
. Green print: is it worth it?
Joining Sean Smyth and Frank Romano as debate chairs will be Neil Falconer, Senior Consultant, Pira International and Laurel Brunner, Digital Dots.
Panellists are set to include Rob Haak, President, SPIKIX; Adam Dewitz, Director of Technology, WhatTheyThink.com; Stephen Goddard, Environmental Leadership Programme Manager, Hewlett Packard and Marcia Balisciano, Director of Corporate Responsibility, Reed Elsevier.
Audience participation and interaction using simple polling technology should really liven up the proceedings allowing for real time feedback and drive the questioning of the panel chair.
All participants will take away an exclusive study called Print to 2020 that will provide a global summary of the threats, challenges and opportunity for print in the next decade.
The Great Debates take place from 13.00 -14.00 in the Printers’ Profit Zone, for more information and free registration check out www.Ipex.org/greatprintdebates.
