What a great idea – being able to walk up to a poster and pour yourself a beer from the attached pump! That’s what Carlsberg did earlier this month as one of a number of stunts it’s running to catch the public’s imagination. The company worked with creative agency Fold7 on the job. It made me wonder what kind of conversations PSPs in this sector are having with agency clients about experiential marketing … let’s get involved in more of these ‘wow’ projects and do wide-format print a promotional favour.
