Horizon produces POS unit for Captain Morgan and his chest!
Horizon Innovative Digital and Print Solutions has completed yet another successful promotional campaign for Williams Lea, a global BPO organisation which specialises in corporate information solutions to drive brand differentiation and establish a competitive edge for its clients.
The brief was to promote the ‘Captain Morgan’ rum brand throughout various off-licenses around Ireland, in a way that would stand out in the marketplace and grab the attention of potential consumers.
Marketing executive Alan Dawson of Horizon commented: “The project involved a considerable amount of interaction between the team at Williams Lea and Horizon’s research and design department. Eventually Horizon developed an idea which was sure to turn heads whilst also keeping in line with the ‘Captain Morgan’ brand and philosophy. Williams Lea then gave Horizon a strict timeframe in which to complete the project.”
Tony Gillen, sales director at Horizon explained further: “The brief was to design a POP/POS unit which would include the Captain and the chest which is a strong part of the Captain Morgan brand. The client also requested that the stand hold two cases of product (i.e. 24 bottles) to display in major off-licences around the country. Horizon designed a unit that was manufactured mainly from e flute and e/b flute corrugated board. This was printed on the company’s Nur Tempo flatbed and finished on a Kongsberg automatic cutting bed, then glued and made up.”
Horizon commenced trading in 1995 and now has screen and digital print facilities located between two hubs in Dublin 15.
www.horizonhouse.ie
