Antalis has taken on an ‘innovation and creative consultant’. Have you? I know some PSPs have indeed done something similar in a bid to reach out to creatives and better educate them about the possibilities of large-format digital print. But it’s not a cheap option. So what about somehow pooling resources and employing a number of ‘artistic ambassadors’ who will work on behalf of the whole sector? Just a thought – might seem a naive idea but could it be a workable option?
