HP has played a leading role at this year’s Cannes Film Festival as an official partner and exclusive print technology provider – producing over 1500m2 of material for the 10-day event in May.
The prints were created and installed by local print service provider H2O, based just outside the town of Cannes. Using an HP Latex R2000 and Latex 3100, H2O produced all of the signage and displays at the festival, including rigid panels, outdoor signage, barriers, banners and posters.
Cannes Film Festival partnered with HP to print and produce materials that deliver aesthetically but that also to helped meet the festival’s sustainable development goals. Since 2021, the Cannes Film Festival has partnered with firms specialising in the development of a circular economy to ensure material reuse within the cultural and educational sectors of the local region – including all event materials and marketing collateral, such as red carpets and print creations.
HP Latex water-based inks emit no odors and eliminate exposure to chemicals from reactive monomers and ozone generation. Additionally, HP Latex technology delivers sustainability compliance with over 30 environmental certificates and labels, including UL Ecologo, Greenguard Gold, EPEAT, and Energy Star.
Sylvain Vivier, director of H20, said: “In an increasingly digital world, the power of printed graphic arts remains as strong as ever. We set out to deliver imagery through technical and creative excellence, as well as expertise that aligns with our and Cannes’ CSR values. Along with HP, our collective commitment to sustainable printing is clear to see through the many print creations at the festival.”
HP works to reduce the overall impact of printing through a number of initiatives: HP carton-based cartridges, made predominantly from cardboard, are compatible with all of HP’s Latex devices, reducing plastic usage by 80% and carbon emissions by 60%; HP Planet Partners enables users to return cartridge parts not compatible with local recycling, back to HP, for free; and HP Amplify Impact, a channel programme developed by HP for its reseller partners, helping them implement their own sustainable development plans.
