Innotech Digital has become an authorised UK distributor for US-based General Formulations (GF) wide-format digital print media, self-adhesive vinyls, over-laminates and mounting films.
Founded in 1953, the family owned company – located in Sparta, Michigan – produces media for solvent, eco-solvent, latex and UV curable inkjet printers. MD Murat Zekeriya Kurdu said of the Innotech appointment: “They are a reputable supplier to the industry with a strong and knowledgeable sales team, a great reputation for customer service and the capacity to stock the largest choice of our materials in the UK. We’re looking forward to growing our brand with them in the UK and seeing some of the wonderfully creative projects that their customers will produce in the future with our products.”
Marcus Norman, regional sales manager at East-Midlands based Innotech, added: “General Formulations media is extremely well established in the US and we’re thrilled to be recognised by this appointment in the UK. We will hold stock of all GF’s most popular ranges – in the region of 30 plus variations – and aim to have stock available for next day delivery from our central UK warehouse.”
The full GF range being stocked by Innotech Digital comprises: WallFrog, MotoMark, Matte White Semi-Rigid Vinyl, WallMark Canvas, Static Cling, Dry Erase Laminates, AutoMark, Gloss Clear Vinyl, Polymeric Gloss, Polymeric Matt, Traffic Graffic and Roughmark.
Innotech has highlighted two of the above as being of particular interest to signmakers and PSPs. The first is Traffic Graffic Matte Carpet vinyl for floor signage that sticks and won’t damage, peel or curl. The second is Concept 285 Roughmark, is a conformable, calendared, hi-tack vinyl that can be applied to rough surfaces but removed without leaving any residue up to six months after installation.
