Innotech’s complete product catalogue is being integrated into the Clarity management information system (MIS).
Users can now access key information on Innotech’s wide-format print media and display hardware range, such as pricing and specifications, seamlessly and with virtually no setup.
Kieran Dallow, group marketing manager for Innotech Digital, said: “We approached Clarity in 2022 to discuss integrating our pricing structures in the software to make it easier for customers to use the pricing in their existing systems. We particularly wanted to work with Clarity because it is one of the main MIS systems for the sign and graphics display market. Clarity was very positive and keen to get involved, and we have found the whole process very straightforward.”
“When Innotech approached us, we could see how this would benefit both our companies and our customers. There is a clear synergy between us because our core markets are sign-makers and printers, and their product information is exactly what our customers need to access from the system. As well as streamlining the process of uploading supplier information into the MIS, this relationship allows companies that are not currently using Innotech products to compare key information with their existing suppliers easily, without having to add more supplier information,” added Sam Yarnall, sales and marketing director for Clarity Software Group.
Clarity users have secure access to their own area of the Clarity website and can download the Innotech product information from there and directly import it into their MIS. Clarity users that are not already Innotech customers will also be able to use this information to compare pricing and product specifications.
