Internet sales to top €330 billion in 2019

Online sales in Europe will double between now and 2019, according to new research from Mintel.

Mintel’s E-Commerce Europe 2014 report forecast that internet sales will surge 100 percent from €165 billion in 2013, to €330 billion in 2019.

Key data

Germany, the UK and France account for nearly 70% of Europe’s retail sales

27% of European e-commerce comes from Germany

Online retail sales in Europe are expected to grow 17% this year to reach €193 billion

Poland accounts for just 2% of the continent’s total e-commerce sales, however this is expected to grow to 13% by 2019

Additional facts

• Hard-copy entertainment products, such as books and DVDs, continue to be more popular than their downloadble equivalents

• 42% of UK internet users shop via smartphone

• Online groceries make up nearly a fifth of the UK’s e-commerce market

• The average European retail spend per capita is expected to be €409 in 2014.

The study, conducted in July, covered the 19 leading economies of Europe, which account for around 95% of all European retail sales, excluding Russia. You can find more information on the research here.

{jathumbnail off}