Do you find ‘greenwashing’ a problem when it comes to the sustainability of print? Since 2010, the Two Sides campaign has successfully influenced the change or removal of misleading environmental claims about print by more than 700 organisations, including many of the world’s largest corporations. That’s great news – though there is still a long way to go. But what is the attitude of these large organisations towards graphics print? It would be good to have some measure of that – not that I can see an obvious way of garnering that type of info. Can you?
