Outdoor leisure brand Regatta has overhauled its Manchester showroom with the help of Huddersfield-based Leach Impact, which has fitted a .8m x 2.5m Product Wall Lite product display system. The 65mm thick wall-mounted system integrates graphics with ultra-bright LED illumination and magnetic shelving.
Regatta’s showroom draws corporate customers, but its footwear was previously housed on a dark, permanent wooden wall. “Following an initial design consultation, we knew the team was interested in the flexibility of this graphics display alternative,” said Dale Broadhead, Leach’s project lead. “However, to meet the exact requirements of this brief, our in-house innovation team built a number of prototypes to evaluate how to best showcase Regatta’s footwear range.” The finished solution was installed in one day,
Regatta marketing director Jo Hawkins added: “We were initially drawn to the system because of its brightness and large-format photographic quality. But the construction of Product Wall Lite now allows us to change the graphics and products as often as we like, without any external input or specialist shop-fitting expertise. This means we can refresh our showroom campaigns in line with the changing seasons, which should deliver an ongoing wow factor and a lasting impression, much more in-keeping with what we’re trying to achieve as a brand.”
Regatta now plans to roll the Product Wall Lite system out into its stores.
