MacroArt and sister company Aluvista have delivered a range of graphics for the Pokémon World Store at this year’s World Championships in London’s ExCel.
Working with new clients Inception Worldwide and Pokémon and other contractors, MacroArt and Aluvista delivered the design, print and framework production for the World Store as well as the installation and derigging at the ICC Capital Hall at ExCel.
Project managers from MacroArt and Aluvista, Matt Tomkins and Jenny Smith together with sales director Matt Guise, collaborated together and with sub-contractors to produce the huge project. Elements included more than 1000m2 of floor vinyls, 1500m2 of recyclable dye-sublimation fabrics and 500 linear metres of modular frames to create the walling, as well as print for over two dozen reusable hanging and freestanding lightboxes and 33 gondola units. Aluvista also supplied a gantry truss to support the main entrance lightboxes.
“This was a large, complex, and challenging project, working with an excellent agency and other brilliant suppliers. Our close collaboration ensured we provided a system and print with reusability and recyclability in mind, and the results were simply stunning,” said Guise.
Everything was produced, finished, and packed requiring four articulated lorries and four large vans to deliver to site. The onsite teams oversaw the installation, working with the build exhibition company, electricians, riggers, and audio-visual teams, and despite the challenging set-up process, including delays in rigging, the project took just six days to install.
In addition to the comprehensive use of recyclable materials for the graphics, all framework supplied was either rented or produced to ensure it can be repurposed at future events maximising sustainability across the installation.
