MacroArt helped a number of clients enhance their sustainability impact at the ICE gaming event at ExCel London in February by removing over 1500m2 of graphics from potential landfill disposal.
All clients sourcing graphics from MacroArt at the event were provided with a turnkey print, install, dismantle and take-back service for their stand graphic prints, ensuring that all materials were captured and brought back for recycling correctly.
Analysis of the data after the event showed that the 1500m2 of graphics materials collected, graded, and processed into suitable audited waste streams by MacroArt’s dedicated sustainability team.
MacroArt sales director Matt Guise said: “As the first of what we hope will be many turnkey projects, it was rewarding to see both how smoothly everything went and how much material we were able to redirect to our audited waste streams.
“Our experience at ICE has clearly shown that making a significant reduction in waste at large-scale shows is more than achievable, and we are now focusing on delivering and improving this service at future events. By providing this for both individual clients, and large scale shows with multiple clients, we are once again proving our commitment to offering the most sustainable options for graphic production.”
