MacroArt has launched a banner rental service for the events sector as part of its sustainability drive.
Sales director Matt Guise said of the move: “Contemporary, modular build banners which are user-friendly, innovative, quick to assemble and fully flexible are ideal for rental and deliver significant costs and sustainability benefits when compared with purchased systems. Created by industry professionals, for industry professionals, our new rental banner service maximises exhibition budgets for clients whilst minimising the environmental impact.”
MacroArt flags up that independent analysis by Green Circle Solutions shows that rental offers significant sustainability benefits. Taking the total embodied carbon for a 10m x 4m x 1.5m hanging box frame banner, those who opt for the rental scheme can reduce their overall carbon footprint by approximately 33% compared to a traditional purchased system that gets used twice.
The new banner rental option – which gives designers and exhibition clients access to a range of premium banners and fixings – forms a key element of MacroArt’s sustainability strategy based on five pillars under the acronym ‘macro’ – measure, activate, change, recycle, and ‘o’ representing its commitment to net zero.
